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MATCHA CULTURE
Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...
Book is not dead: They’re more aliveDespite predictions of decline, books are experiencing a resurgence, particularly in India where Gen Z is driving significant growth in pri...
Gen Z's art era: How the new generation is reshaping the art market onlineGen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They...
Indians turned this Maggi alternative into a Swiggy Instamart blockbuster in 2025India’s lifestyle shifts in 2025 showed up clearly in Instamart shopping data. Orders for Korean snacks jumped nearly five times year-on-ye...
Kongsi Tea Bar opens new outlet inside Holiday Inn Racecourse, BengaluruThailand's popular bubble tea brand, Kongsi Tea Bar, has launched its latest outlet within Holiday Inn Racecourse Bengaluru, marking a sign...
Viral video: 'South Delhi girl' reveals where Rs 2 lakh disappears every month; Expense breakdown stuns internetA South Delhi influencer's detailed Rs 2 lakh monthly expense breakdown on Instagram has sparked widespread discussion. Yukta Sethi shared ...
Air India launches new global menu on international and domestic flightsAir India has introduced a new global menu on its flights. The menu features a blend of Indian and international dishes for all classes. Pa...
Top Halloween costume ideas for 2025 that will make you the star of any partyGet ready for Halloween 2025 with these top costume ideas! From the 'innie' of 'Severance' to the viral 'Labubu Dubai matcha rave' trend, a...
Sorry, 'skincare time'. Can you join soon? Sorry, 'Maldives calling'...: HR manager quips about interview demandsA Pakistani HR professional's LinkedIn post criticizing Gen Z's work ethic has ignited a widespread debate. The post caricatured young work...
Matcha is now a global wellness trend but what makes this Japanese tea ceremony drink different from regular green tea?Matcha, traditionally used in Japanese tea ceremonies, has exploded into a global wellness trend. Its popularity stems from its unique cult...
How to deny you're a doomscrollerEmbrace your inner 'current events enthusiast' by rebranding your doomscrolling habit. Blame algorithms for your endless feeds of negative ...
From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
Why matcha is trending everywhere: From boosting heart health to weight loss, this over 800-yr-old tea "surprisingly beats" coffee, chai in many waysMatcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to In...
India's tryst with bubble tea - from chai to chewyBubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growin...
Yen for Japan: How Japanese culture is finding a new home in IndiaDriven by anime and cultural exchange, India's fascination with Japan is surging. From anime film festivals and Japanese cuisine to educati...
From mithai to matcha lattes: How pistachio became 2025’s most stylish food trendPistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are i...
Tangy or sweet? Google satisfies bubble tea cravings with an interactive game doodleStarted as a local treat, the Taiwanese drink gained global popularity over the last few decades.
How to eat and drink like a local in Hong KongYum Cha, originally just tea in Cantonese but now connoting tea and dim sum, is Hong Kong’s favourite pastime.
In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.