The country's largest water purifier and vacuum cleaner maker has undertaken an exercise to clean its books and restructure operations.

Eureka Forbes’ chief executive Marzin R Shroff said while traction has increased for rain water harvesting, it involves substantial investm...

Eureka Forbes is also planning to set up a centre of excellence in partnership with BISSELL which will ensure a steady stream of new produc...

Makers of air purifiers such as Eureka Forbes, Kent and Blueair reported a five-time spike in sales in the National Capital Region.

Over 8,000 Eureka Forbes salespersons still knock on 30 lakh doors (a unit for homes) every year selling water purifiers, vacuum cleaners a...

Eureka Forbes, with a turnover of Rs 3,100 crore, has been posting an annual growth of 15 per cent, with international markets accounting f...

Aquaguard, its leading brand which was sold only through direct sales, will now be available in retail stores as well as through e-commerce.

Madhuri Dixit and her husband, Sriram Nene, will be part of an advertising campaign and other non-commercial initiatives, as per the terms ...

Aquaguard-on-the-Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail out...

The price cut would come at a time when the industry had to undertake recurrent price hikes which along with poor consumer sentiment had im...

Concerned over the mushrooming of local water purifier manufacturers peddling sub standard products the large established players have take...

Buoyed by a growing demand on the back of increased awareness, competition in the water purifier space in the country is getting intense.

The new product, Pureit Marvella RO, at Rs 13,500, is priced fifteen times more than the company’s base product, Pureit Intella, which star...

Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a pan-India basis by next ye...

Water purification appliances leader, Eureka Forbes (EFL), on Friday, unveiled an invention in the storage water purifier segment, which wi...

Hindustan Unilever has intensified its long-running battle with Eureka Forbes for domination in the fast-growing water purifier market by p...

The entry of Tatas in the low-end water purifier market with ‘Swach’ has created ripples. Eureka Forbes and Hindustan Unilever (HUL), too, ...