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MARZIN SHROFF
Air purifier makers see a surge in sales as pollution level worsensAs air pollution in the national capital nears emergency levels, the Delhi government on Saturday announced \various emergency measures, in...- Masks choke air purifier sales in NCRRetailers and manufacturers say when consumers are venturing out - which in itself is lower than pre-Covid days - they are wearing masks du...
- India's sales of DIY products back at pre-pandemic levels as domestic helps returnSales of some types of vacuum cleaners like portable ones, electric mops, cloth dryers and bread makers have returned to pre-Covid days aft...
- Eureka Forbes to ‘purify’ foreign particles in booksThe country's largest water purifier and vacuum cleaner maker has undertaken an exercise to clean its books and restructure operations.
- Multiple hurdles in rain water harvesting: India IncEureka Forbes’ chief executive Marzin R Shroff said while traction has increased for rain water harvesting, it involves substantial investm...
- US' BISSELL enters Indian market with Eureka ForbesEureka Forbes is also planning to set up a centre of excellence in partnership with BISSELL which will ensure a steady stream of new produc...
- Air purifier sales rise, masking the big issueMakers of air purifiers such as Eureka Forbes, Kent and Blueair reported a five-time spike in sales in the National Capital Region.
- Why it still pays for Eureka Forbes to knock on doors despite extending sales onlineOver 8,000 Eureka Forbes salespersons still knock on 30 lakh doors (a unit for homes) every year selling water purifiers, vacuum cleaners a...
- Eureka Forbes looks to join one billion dollar club by 2020Eureka Forbes, with a turnover of Rs 3,100 crore, has been posting an annual growth of 15 per cent, with international markets accounting f...
- Eureka Forbes' Aquaguard to be sold in stores, onlineAquaguard, its leading brand which was sold only through direct sales, will now be available in retail stores as well as through e-commerce.
- Madhuri Dixit Nene and her family roped in as brand ambassadors for AquaguardMadhuri Dixit and her husband, Sriram Nene, will be part of an advertising campaign and other non-commercial initiatives, as per the terms ...
- Eureka Forbes launches mobile water purifierAquaguard-on-the-Go is in shape of a sipper loaded with miniaturised water purification technology and would be available across retail out...
- Vote on Account 2014: White goods, laptops to cost a bit lessThe price cut would come at a time when the industry had to undertake recurrent price hikes which along with poor consumer sentiment had im...
- Top water purifier manufacturers to set standards for the industryConcerned over the mushrooming of local water purifier manufacturers peddling sub standard products the large established players have take...
- Competition heats up in water purifier businessBuoyed by a growing demand on the back of increased awareness, competition in the water purifier space in the country is getting intense.
- Hindustan Unilever Limited enters premium water purifier market with MarvellaThe new product, Pureit Marvella RO, at Rs 13,500, is priced fifteen times more than the company’s base product, Pureit Intella, which star...
- Eureka Forbes to enter packaged drinking water marketEureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product on a pan-India basis by next ye...
- Eureka Forbes unveils new water purifierWater purification appliances leader, Eureka Forbes (EFL), on Friday, unveiled an invention in the storage water purifier segment, which wi...
- Hindustan Unilever targets rival Eureka Forbes with new productHindustan Unilever has intensified its long-running battle with Eureka Forbes for domination in the fast-growing water purifier market by p...
- Tatas spark price war in purifier mktThe entry of Tatas in the low-end water purifier market with ‘Swach’ has created ripples. Eureka Forbes and Hindustan Unilever (HUL), too, ...
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