The Economic Times World Leadership Forum is set to reconvene in New Delhi. Global leaders will gather on August 22-23. They will explore t...

For TikTok to be a true success, it needs to appeal to the likes of Nike, Coca-Cola and McDonald’s. Its advertising business is ready to ta...

While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.

The GBS audience will not only get a chance to listen to the PM but also CEOs and innovators who run famed global companies.

Sorrell will be the executive chairman of S4 Capital. His return to the marketing business comes six weeks after his exit from WPP.

Ingleton contends that in 20-30 years, market research will incorporate the use of artificial intelligence in a way that would be quite ind...

Brand America does not look very pretty after the Congressional vote, India remains the world’s fastest growing democracy.

One represents the biggest holding companies in advertising on the planet and the other, the largest consumer goods company and of course t...

Marcus Brown, CEO, Young & Rubicam Brands Geneva (a WPP group agency)talks about changing times in advertising, the digital revolution and ...

In the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.

It was a billion dollar club on the dais at Debussy auditorium at Cannes. And, the behemoths came together to discuss the most pertinent is...

With marketers increasingly looking at holistic communication solutions for their brands, is it an ideal time, once again, for a full-servi...