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MARTIN SORRELL INSIGHTS
As global drama unfolds, leadership in manufacturing & tech puts India in box seat: Advertising guru Martin SorrellAdvertising veteran Martin Sorrell said India is “in the box seat” for growth in a fragmented global economy, thanks to its leadership, man...- ET Now GBS 2026: Sir Martin Sorrell, David Schwimmer among global business leaders set to speakMark your calendars for the ET Now Global Business Summit 2026 in vibrant New Delhi on February 13-14. This event unites influential busine...
- World watches as two-day ET WLF kicks off today, bringing together the big namesThe Economic Times' World Leaders Forum commences today in Delhi, featuring prominent figures from business, politics, and technology. Prim...
- ET World Leaders Forum: Star-studded lineup to take centre stage on Aug 22The Economic Times World Leadership Forum is set to reconvene in New Delhi. Global leaders will gather on August 22-23. They will explore t...
- TikTok is aiming at a bigger audience than U.S. SenatorsFor TikTok to be a true success, it needs to appeal to the likes of Nike, Coca-Cola and McDonald’s. Its advertising business is ready to ta...
- Why 50 years and above is the new target consumer group for some brandsWhile millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
- Blackstone, Airbnb, Alibaba leaders & Diaspora Inc at ET GBS 2019The GBS audience will not only get a chance to listen to the PM but also CEOs and innovators who run famed global companies.
- Sir Martin Sorrell to make a comeback with S4 CapitalSorrell will be the executive chairman of S4 Capital. His return to the marketing business comes six weeks after his exit from WPP.
- Changing contours of market researchIngleton contends that in 20-30 years, market research will incorporate the use of artificial intelligence in a way that would be quite ind...
- Brand India is in much better shape than Brand US or Brand UK: Sir Martin Sorrell, CEO, WPP GroupBrand America does not look very pretty after the Congressional vote, India remains the world’s fastest growing democracy.
- Cannes 2010: Sorrell, Weed discuss relevance of brands during a slowdownOne represents the biggest holding companies in advertising on the planet and the other, the largest consumer goods company and of course t...
- The digital revolution in advertisingMarcus Brown, CEO, Young & Rubicam Brands Geneva (a WPP group agency)talks about changing times in advertising, the digital revolution and ...
- A changed advertising scene in a decadeIn the past 10 years, the pecking order of top advertising sectors has undergone a sea-change.
- At Cannes, corporate honchos offer ‘creative’ tips to beat slumpIt was a billion dollar club on the dais at Debussy auditorium at Cannes. And, the behemoths came together to discuss the most pertinent is...
- Do creative and media agencies need to re-integrate?With marketers increasingly looking at holistic communication solutions for their brands, is it an ideal time, once again, for a full-servi...
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