HCL Technologies’ software arm has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Aimed ...

The software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...

State-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...

The marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...

RateGain is a beneficiary of the growing travel sector supported by rising incomes. The company processes electronic transactions and prici...

Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...

The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...

Rao launched Webchutney in 1999 which was acquired by the Japanese multinational media network Dentsu in 2013.

"The advertising space and martech industry has changed in the last one decade. Covid-19 has accelerated this change in a lot of things and...

Sidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...

The trend for 2022 seems to echo Gartner's 2021 projection that 68%(about two-thirds) of CMOs want to increase their technology spending on...

"The immediate focus of the company is to continue to build on this momentum and increase penetration in our existing client base as we loo...

The company is targeting to reach $150 million within the next 18 months; the company will be filing for IPO in July or August this year, R...

The company expects 30-40% of the revenue to come from outside India in the next few years through a mix of both organic growth and acquisi...

Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...

Businesses like restaurants, banks, hospitals etc. can lose opportunities to competitors who provide rich data and advertise their business...

Despite the overwhelming nature, scale and scope of mutation underway, Shubhranshu Singh argues that MarTech is finally allowing MarComm to...