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MARTECH
How AI Is changing marketing from guessing to precise, measurable outcomesET Most Innovative AI Product Awards 2026 recognises impactful AI solutions. Marketing & Customer Engagement highlight data-driven strategi...- Canva buys Simtheory, Ortto to boost AI, martech muscleCanva has acquired Simtheory and Ortto to strengthen its AI and marketing capabilities. Both companies were founded by Chris and Mike Shark...
- Omnicom GCC employee count to touch 8,000 post Interpublic dealOmnicom Global Solutions India aims to boost its workforce to 8,000 employees this year. The company is integrating operations following a ...
- HCL Technologies shares in focus after India launch of AI-first MarTech platform Unica+HCL Technologies’ software arm has launched HCL Unica+ in India, an AI-first MarTech platform designed for the Intelligence Economy. Aimed ...
- New AI-first marketing platform HCL Unica+ eyes $94 billion martech opportunityThe software division of HCLTech unveiled an AI powered marketing technology (martech) platform HCL Unica+ on Tuesday. The platform, which ...
- LIC launches marketing tech platform under project DIVE; set to redefine customer engagementState-owned Life Insurance Corporation of India (LIC) has launched its MarTech platform, marking the first significant step in its Project ...
- Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and moreThe marketing technology (martech) sector is booming, creating opportunities for mid-career professionals with tech and non-tech skills. Pr...
- RateGain Travel Tech: Why analysts are bullish on this stockRateGain is a beneficiary of the growing travel sector supported by rising incomes. The company processes electronic transactions and prici...
- Martech jobs on the rise as digital avenues become prominent in marketingDigitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the...
- Senior-level adtech and martech roles combine creativity, tech and business senseThe adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and...
- Sidharth Rao, founder of digital ad agency Webchutney and Punt Partners, diesRao launched Webchutney in 1999 which was acquired by the Japanese multinational media network Dentsu in 2013.
- Ekalavya Hansaj plans to develop the next generation ad tech solution"The advertising space and martech industry has changed in the last one decade. Covid-19 has accelerated this change in a lot of things and...
- Webchutney founder Sidharth Rao starts a new martech ventureSidharth Rao had co-founded one of India’s first and top digital agencies, Webchutney, in 1999, which was later acquired by Japanese multin...
- Two-thirds of CMOs aim to boost marketing technology spending: GartnerThe trend for 2022 seems to echo Gartner's 2021 projection that 68%(about two-thirds) of CMOs want to increase their technology spending on...
- Aiming for 30% revenue growth, 200 bps margin expansion: Bhanu Chopra, RateGain Travel Tech"The immediate focus of the company is to continue to build on this momentum and increase penetration in our existing client base as we loo...
- Bootstrapped SaaS company Netcore buys US firm Unbxd for $100 millionThe company is targeting to reach $150 million within the next 18 months; the company will be filing for IPO in July or August this year, R...
- Martech company Netcore Cloud eyes $150 million ARR by 2024The company expects 30-40% of the revenue to come from outside India in the next few years through a mix of both organic growth and acquisi...
- Saurabh Varma sets up platform-first martech firm WondrlabSaurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertis...
- How your location data is affecting your businessBusinesses like restaurants, banks, hospitals etc. can lose opportunities to competitors who provide rich data and advertise their business...
- Did technology kill good old creativity?Despite the overwhelming nature, scale and scope of mutation underway, Shubhranshu Singh argues that MarTech is finally allowing MarComm to...
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