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MARC PRITCHARD
Agencies keep creative spark alive at CannesIndian agencies continued their success at the Cannes Festival of Creativity, securing two Silver Lions and one Bronze on Day 2, adding to ...- Cannes Lions 2024: India off to a good start with one silver, two bronzesIndia performed well on the first day of the Cannes Lions International Festival of Creativity, often referred to as the Oscars of the ad-w...
- Real outrage or bot-rage: Managing the fall-out of social media backlashMarketers are dealing with a surreal impact of social media outrage and backlash against brands. Here's their offline story.
- End bad practices in Data Privacy: IAA Congress speakersA top-of-mind topic at the Congress this year is ‘data privacy’ with marketing experts and business leaders across companies
- #MeToo leaves its mark: Ad world bats for gender rights, Tarana Burke star attraction at Cannes Lions festivalThe mood is triumphant in the wake of #TimesUp movements sweeping across the industry.
- An equal pitch: By 2023, P&G wants half of its commercials to be made by womenThe company that spent more than $7 bn on advertising last year is putting the male-dominated industry on notice.
- We are shifting a chunk of our media spend to digital: Marc Pritchard, P&G"We’ve been trying to get more productive as a company and one of the biggest areas of spending is marketing spending," Pritchard said.
- Time for brands to introspect, adapt & adjustIf the topic of the discussion is ‘make an impact’, getting a bunch of Parkour artistes to perform a series of gravity-defying jumps, rolls...
- At Cannes, corporate honchos offer ‘creative’ tips to beat slumpIt was a billion dollar club on the dais at Debussy auditorium at Cannes. And, the behemoths came together to discuss the most pertinent is...
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