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MAHARAJA MASCOT
Is an heir India even required?Air India's customers have changed as well: flying at home and abroad is far more commonplace and less 'maharegal' as a status symbol, but ...27 Jul, 2023, 12.25 AM IST- Is Air India retiring its Maharaja? The aging mascot hits a crossroadsAir India's iconic mascot, the Maharaja, is facing an uncertain future as the airline undergoes a makeover under its new owner, the Tata Gr...30 Jun, 2023, 03.49 PM IST
- Air India to refurbish its fleet by next year; Maharaja mascot to stayWhile Air India under the Tata Group revs up its product, it will capitalise on the Air India brand, both for its premium and low-cost prod...28 Feb, 2023, 07.09 AM IST
- Amitabh Bachchan gets nostalgic after Air India-Tata reunion, remembers Bobby Kooka, the man behind the iconic ‘Maharaja’Big B took to his Twitter account to share his memories from the ‘50s.14 Feb, 2022, 08.30 AM IST
- Little bit of humour & smart branding can go a long way for Air IndiaTata will try to bring back the Air India of its glory years, when it had memorable service that was accompanied by smart, sometimes irreve...09 Oct, 2021, 07.38 AM IST
- Air India buyer can use its iconic Maharaja mascotBuyer may get airline’s master brand and logo along with the iconic Maharaja mascot.21 Oct, 2019, 11.50 AM IST
- Cutting out salads to fly high again?No doubt American Airlines did indeed save $40,000 in 1987 by removing the single olive in its salads, but even cutting out salads altogeth...13 Jun, 2017, 12.23 AM IST
- What Air India should do to retain its lost gloryCheaper fuel has helped Air India cut losses, but the flag carrier needs to do more to fly back to its old glory.17 Sep, 2016, 12.21 PM IST
- Why Air India can't go the extra mile by shedding a few inches of flabThe public sector airline could be merely starting its back-to-health initiative by targeting the most obvious excess pounds — those lugged...16 Sep, 2015, 07.01 AM IST
- Air India leaves a stamp on people's mindsWhile the 'Maharaja' has remained a popular mascot, few know that the airlines has a few stamps dedicated to it. Here are some of them.14 Aug, 2015, 03.27 PM IST
- Make aam aadmi, not Maharaja, mascot of Indian aviation: Narendra ModiNarendra Modi is learnt to have conveyed this to aviation minister P Ashok Gajapathi Raju when the latter briefed him about the critical co...23 Jun, 2014, 09.47 AM IST
- Royal Challenge: Make over the MaharajaFor AI, its maharaja is in a better shape than the airline and needs no booster shot.23 Nov, 2009, 03.08 AM IST
- Professionals should run Air India, says Saifuddin SozAmidst government warning that heads will roll in the troubled Air India, a demand was made in the Rajya Sabha today for selection of profe...08 Jul, 2009, 08.48 PM IST
- Merged airline ‘Air India’ to start operations in JulyThe new entity following the merger of state-run carriers Indian and Air India would be called Air India with 'Maharaja' as the mascot, Civ...22 May, 2007, 07.02 PM IST
- Maharaja may reign over a bigger skyThe brand name of the mega-airline emerging from the merger of Air-India and Indian is likely to be ‘Air-India’, and the government may kee...06 Apr, 2007, 02.44 AM IST
- Maharaja may reign over a bigger skyThe brand name of the mega-airline emerging from the merger of Air-India and Indian may be 'Air-India'.06 Apr, 2007, 02.34 AM IST
- Goody, the painting tiger, bids good-byeGoody, the smiling tiger mascot of Goodlass Nerolac (now Kansai Nerolac) has bid his final adieu, as the company has decided to retire its ...11 Aug, 2006, 02.17 AM IST
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