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MAHAKUMBH MELA IMPACT
Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeawaysThe 2025 Mahakumbh saw brands employing unique and tech-savvy strategies for consumer engagement, with a focus on utility rather than direc...19 Mar, 2025, 12.19 PM IST- Oyo founder Ritesh Agarwal says he still cleans hotel washrooms—The reason may surprise youOyo founder Ritesh Agarwal emphasizes humility in leadership by personally cleaning washrooms in his hotels. He stresses the importance of ...02 Mar, 2025, 01.54 PM IST
- Maha Kumbh to help India achieve 6.5% GDP for FY25, says Chief Economic Advisor V. Anantha NageswaranThe recently concluded Maha Kumbh in Prayagraj, with a budget of Rs 12,670 crore, is expected to significantly boost India's GDP growth to ...28 Feb, 2025, 07.01 PM IST
- From Stanford University to spirituality: Who Is Sadhvi Bhagawati Saraswati, seen with Isha Ambani and Katrina Kaif at Maha Kumbh?At the Mahakumbh Mela, notable personalities from Bollywood, politics, and business, including Isha Ambani and Katrina Kaif, sought blessin...26 Feb, 2025, 09.33 AM IST
- 'Have some mercy': Frustrated Prayagraj local begs visitors to stop coming to Mahakumbh, says the city has reached its breaking pointA Prayagraj local has urged Mahakumbh visitors to stop coming as the city is overwhelmed. The influx of visitors has caused severe congesti...24 Feb, 2025, 10.09 AM IST
- 250 MoUs signed to set up industrial units in UP, TN Defence Industrial Corridors: Rajnath SinghDefence Minister Rajnath Singh announced that over 250 MoUs have been signed for industrial units in the Defence Industrial Corridors of Ut...10 Feb, 2025, 09.13 PM IST
- Immerse in Kumbh 2025The Mahakumbh 2025, held once every 144 years, is a profound spiritual event marked by a rare planetary alignment. It focuses on inner awak...30 Jan, 2025, 11.38 PM IST
- Mahakumbh’s viral star ‘Mona Lisa Bhonsle’ responds to ₹10 crore rumors; Here’s what she saidThe 2025 Maha Kumbh Mela in Prayagraj witnessed the unexpected rise of Moni Bhonsle, a garland seller from Indore, who gained viral fame as...30 Jan, 2025, 08.01 AM IST
- Kumbh's maha economic amritMahakumbh Mela, known as the world's largest human gathering, greatly influences local economies with significant visitor spending and boos...27 Jan, 2025, 11.01 PM IST
- Maha Kumbh: Amit Shah takes dip in SangamUnion Home Minister Amit Shah took a ritual dip in the Triveni Sangam at Mahakumbh Nagar, accompanied by top seers. Chief Minister Yogi Adi...27 Jan, 2025, 01.24 PM IST
- Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at MahakumbhConsumer goods companies like Dettol, Dabur, Pepsico, and Coca-Cola are promoting their brands at Mahakumbh. They are setting up stalls, di...15 Jan, 2025, 11.46 AM IST
- Maha Kumbh: How gods drive India's consumer economyMaha Kumbh Mela, starting today at Prayagraj, is the world's largest human gathering with significant economic implications. Over 40 crore ...13 Jan, 2025, 03.56 PM IST
- Mega management: Why Western universities are studying MahakumbhThe Mahakumbh Mela in Prayagraj, held every 12 years, attracts global researchers to study its effective management of the world’s largest ...11 Jan, 2025, 12.25 AM IST
- Maha Kumbh 2025: Apple heiress Lauren Powell, one of world's wealthiest women, to observe Kalpavas. What is the ritual?The Maha Kumbh Mela, a major Hindu spiritual gathering, begins January 13, 2025, in Prayagraj, Uttar Pradesh. Held every twelve years at th...08 Jan, 2025, 09.48 AM IST
- Maha business at Maha Kumbh, the world’s biggest congregationPrayagraj gears up for the 2025 Maha Kumbh Mela, expecting a record 40 crore pilgrims. The government is investing heavily in infrastructur...13 Dec, 2024, 07.55 PM IST
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