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MADISON BRAND
Trump suddenly finds himself in a perfect storm. Can he survive it?Trump faces mounting challenges this summer, including legal setbacks, weak approval ratings and public anxiety over inflation and fuel pri...- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
- Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Airflow products maker Madison Air valued at $15.7 billion as shares rise on NYSE debutMadison Air Solutions debuted on Thursday with an 18.5% stock surge, reaching a $15.65 billion valuation. The HVAC firm's successful IPO, t...
- IHCL signs pact with Madison for 10 new hotels in South IndiaThe Indian Hotels Company on Monday said it has signed an agreement with Madison, the hospitality platform of Terminus Group and JV Venture...
- IHCL signs pact with Madison for 10 new hotels in South IndiaIndian Hotels Company has partnered with Madison, the hospitality platform of Terminus Group and JV Ventures, to launch ten new Ginger hote...
- Ajit Varghese to replace Vikram Sakhuja as Madison's Group CEO – Media & OOHMadison Media welcomes Ajit Varghese, former JioStar Head of Revenue, as Partner and Group CEO – Media & OOH, succeeding Vikram Sakhuja. Va...
- JV Ventures and Terminus Group form $200 million hospitality platformHyderabad-based JV Ventures and real estate developer Terminus Group are partnering to create a $200 million (approximately ₹1,680 crore) h...
- Madison OOH extends its out-of-home measurement servicesMadison OOH, the-out-of-home arm of Madison World has launched a tool to help their clients measure the actual changes in out of home mobil...
- Madison Media bags digital performance mandate for Dr. Fixit“Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitme...
- Madison Media acquires controlling stake in Bengaluru's HiveMindsBalsara declined to give the financials of the deal. HiveMinds, which works with BigBasket, ABOF , Cleartrip and Cloudnine Hospitals, among...
- Maxus India loses Titan Company account to Madison Media GroupMaxus India, part of GroupM and WPP global network had been managing the account for the last 12 years. Titan had called for a traditional ...
- Ad spends by liquor cos up 58% in H1Sam Balsara, chairman of Madison World, said most liquor companies have started subsidiary businesses, selling sodas, cricket gear and musi...
- PM Narendra Modi can even teach 'Madison Avenue' packaging skills: Congress MP Jairam RameshAccusing NDA govt of "hijacking" several of the UPA dispensation's schemes, he says it has done such "political branding and repackaging."
- Lok Sabha polls: BJP creates ad roadblock on Star PlusA roadblock is when a particular advertiser buys up all the advertising time in the channel for a specific period of time blocking all the ...
- John Abraham in `100cr, three-year deal with MatesMadison Mates, the celebrity management firm owned by Madison World, has signed on John Abraham for a `100 crore minimum guarantee deal ove...
- Madison bags Levi Strauss' accountDiversified communication group Madison World on Monday said the company has bagged the contract for handling the account of apparel major ...
- P&G India awards its communication planning and buying AOR to Madison-MediacomIt is also learnt that, Sam Balsara, the principle shareholder of Madison Media group, has acquired 51% in the WPP owned media agency. Ads ...
- Madison offers Esops to key employeesThe largest Indian-owned media services independent, Madison has consistently been ranked in the top three in Brand Equity’s annual Ad Agen...
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