Madison bags Levi Strauss' account

NEW DELHI: Diversified communication group Madison World on Monday said the company has bagged the contract for handling the account of apparel major Levi Strauss and Company.

The company would take care of Levi's media, PR, outdoor, below the line (BTL) and celebrity/entertainment portfolio, Madison World said in a statement.

Levi's has appointed Madison for all its brand including Levi's, Dockers and Levi's Signature, it added.

"We are delighted that yet another global, highly regarded and pedigreed brand has chosen Madison. This is the first time that we are offering an integrated service to a client and the attempt is to offer to Levi's the best of both worlds, Integration and Specialisation," Madison World Chairman Sam Balsara.

"... We believe that Madison, with their well-integrated services and their almost-proprietary passion will be a strong and strategic partner to have in building new communication and media paradigms," Levi Strauss (India) Managing Director Shumone Jaya Chatterjee said.