According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...

Madison OOH, the-out-of-home arm of Madison World has launched a tool to help their clients measure the actual changes in out of home mobil...

Madison Media built the campaign on the thought of the ‘MissingI’ conceptualised by Tata Salt and their creative agency Ogilvy.

The report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...

The Advertising Club has elected Vikram Sakhuja, group CEO - Media and OOH, Madison Communications, as its new president.

The programme envisages all potential participants getting a thorough understanding of the business side of traditional and emerging digita...

Sony Pictures Networks India (SPN), which holds broadcast rights until 2017, made just under Rs 1,000 cr from sponsorships and ads in the 2...

Madison Media Plus has appointed Anita Bose as its chief operating officer, who will be responsible for driving the agency's Delhi office.

The company defines itself as a through-the-line communications agency with a special focus on out of home (OOH), promotions and retail mar...

Sakhuja will also own a “low single-digit minority stake” in Madison Media and Madison OOH, which will go up over some years to low double-...

CVL Srinivas, CEO of GroupM South Asia, said, “We are delighted with the Airtel win.” He said the group will set up a separate ‘team Airtel...

On the second day of the Goafest, the first set of creative Abbys was presented to eight categories, including broadcast.

From TV commercials to music videos to experiential out-of-home campaigns, IPL teams have launched aggressive marketing campaigns during pa...

Media planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.