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MADISON OOH
Ajit Varghese to replace Vikram Sakhuja as Madison's Group CEO – Media & OOHMadison Media welcomes Ajit Varghese, former JioStar Head of Revenue, as Partner and Group CEO – Media & OOH, succeeding Vikram Sakhuja. Va...- AAAI confers Lifetime Award on Madison Media's Vikram SakhujaVikram Sakhuja has been awarded the Lifetime Achievement Award by the AAAI for his 38 years of significant contributions to the advertising...
- Madison Media elevates Vinay Hegde to CEO—InvestmentsMadison Media, part of Madison World, appointed Vinay Hegde as CEO, Investments, recognising his 25-year industry experience and successful...
- AdEx to grow at 12% to reach Rs 1.11 lakh crore in 2024: MadisonAccording to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...
- Madison OOH extends its out-of-home measurement servicesMadison OOH, the-out-of-home arm of Madison World has launched a tool to help their clients measure the actual changes in out of home mobil...
- Madison Media executes Tata Salt's multi-media innovation for World Iodine DayMadison Media built the campaign on the thought of the ‘MissingI’ conceptualised by Tata Salt and their creative agency Ogilvy.
- Advertising market may log in 12% to Rs 59,530 crore this year: ReportThe report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...
- Advertising Club appoints Vikram Sakhuja as presidentThe Advertising Club has elected Vikram Sakhuja, group CEO - Media and OOH, Madison Communications, as its new president.
- Media & entertainment stalwarts to help drive Times-SP Jain courseThe programme envisages all potential participants getting a thorough understanding of the business side of traditional and emerging digita...
- Not feasible: BCCI expects broadcasters to pay Rs 16,000 crore as IPL feeSony Pictures Networks India (SPN), which holds broadcast rights until 2017, made just under Rs 1,000 cr from sponsorships and ads in the 2...
- Anita Bose joins Madison Media Plus as COOMadison Media Plus has appointed Anita Bose as its chief operating officer, who will be responsible for driving the agency's Delhi office.
- Clear Channel exits venture with DDB Mudra; Gour Gupta picks up 51%The company defines itself as a through-the-line communications agency with a special focus on out of home (OOH), promotions and retail mar...
- GroupM's Vikram Sakhuja joins Madison Media, OOH as chief executive; to own stake in firmsSakhuja will also own a “low single-digit minority stake” in Madison Media and Madison OOH, which will go up over some years to low double-...
- GroupM trumps Madison to bag Airtel accountCVL Srinivas, CEO of GroupM South Asia, said, “We are delighted with the Airtel win.” He said the group will set up a separate ‘team Airtel...
- JWT, Alok Nanda & Co win grand prix award in first round of Creative AbbysOn the second day of the Goafest, the first set of creative Abbys was presented to eight categories, including broadcast.
- Pressure on profit margins forces IPL teams to curb TV advertising; focus on digital mediaFrom TV commercials to music videos to experiential out-of-home campaigns, IPL teams have launched aggressive marketing campaigns during pa...
- Media business to see vibrant growth in 2014, predict plannersMedia planners expect TV to grow by 15-18 per cent, print by 8-10 per cent and digital media by 30 per cent.
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