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MX TAKATAK
ShareChat CCO Ajit Varghese resigns, to leave company in JanuaryVarghese joined the company in 2020 as its CCO. He was pivotal in expanding the platform’s revenue efforts and building a monetisation appr...- ShareChat lays off 5% of employees, shuts fantasy gaming vertical Jeet11In June, ShareChat had announced a fundraise of $520 million from Google, Times Group and Temasek via multiple tranches. The round helped t...
- MX Player scripting regional winners with 280 million MAUs: ReportThe CII-BCG report ‘Blockbuster Script for the New Decade’ said that with over 280 million monthly active users, MX Player was at the foref...
- #PepsiSwagStepChallenge garners a massive 12.5 billion views on MX TakaTak
- Indian short-video apps are making a play for Instagram influencers for exclusive contentApps like MX TakaTak, Chingari and Moj — which quickly filled the gap left in the wake of TikTok’s exit from India in June last year — are ...
- Harnaaz Sandhu crowned winner of LIVA Miss Diva Universe 2021The winners were picked by jury comprising Bollywood star Kriti Sanon, singer Kanika Kapoor and others.
- Unacademy’s Graphy launches Rs 100-crore grant for creatorsGraphy Creator Grant, which will be deployed over the next two years, will be given to Graphers “who are highly ambitious in building an on...
- MX TakaTak beats Facebook, Instagram in Asia downloadsMX TakaTak was the most downloaded Indian app globally in the first quarter of 2021 with over 80 million downloads
- Short-video app Lomotif is set to enter IndiaThe imminent entry comes at a time when the short-video space has gone through a big shift following the ban on leading Chinese players inc...
- Kuaishou IPO valuation lights up India’s short-video spaceIndian short-video apps—from Sharechat’s Moj to MXPlayer’s MX TakaTak—see the blockbuster Kuaishou IPO as underscoring the massive potentia...
- Akamai Technologies partners with MX Player in IndiaThe partnership with Akamai Technologies will help MX Player, the operator of short-video platform MC TakaTak, provide its users a seamless...
- MX TakaTak rolls out Rs 100 crore fund for creatorsCreators with story ideas that make a social impact to get a fund to back them on platform.
- It's no laughing matter for these star women creatorsIndia is seeing a wave of female comic stars on social media, inspired by the first generation of women who made their mark in the last dec...
- TikTok watermark is wearing down rival short video appsExperts say brand recall is a challenge since one in five videos on several popular alternatives contain the Chinese app’s watermark
- Snack Video: Another China-developed app taking TikTok’s place in IndiaSnack Video escaped the wide-ranging government ban on Chinese apps, and in August it was the most downloaded video app on App Store and Go...
- Star Rapper Badshah Joins the MX Takatak family!
- MX Takatak goes from 0 to 1 Billion daily video views in 1 month
- Despite TikTok ban, India’s short-video consumption is rising in leaps and boundsIndia's short video consumption is rising in billions for similar apps since June end. Video views have shot up to the billions for MX Play...
- Homegrown apps like TakaTak, Moj & Josh make early gains on the back of TikTok banIn terms of time spent per user, TakaTak led the charts with 23 minutes, followed by 10 minutes for Moj, and 7.4 minutes for Josh, accordin...
- What is TakaTak? Know all about itMX Player has launched an app 'TakaTak' as an alternative to TikTok in India.
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