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India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...- Rupee slide boosts IT; Gupshup’s valuation markdownThe rupee’s sharp slide could give IT firms a surprise Q4 bump. This and more in today’s ETtech Top 5.
- India’s microdrama market braces for new wave of competitionThe market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are v...
- India gets its first data-backed microdrama studio as Pratilipi launches Double Tap FilmsPratilipi has launched Double Tap Films, India's first data-backed microdrama studio. This new venture will create short, vertical videos u...
- Amazon MX Player rolls out 150+ shows amid push in free streaming marketAmazon MX Player is launching more than 150 new and returning shows for 2026. This move aims to grow its free streaming service in India. T...
- The rise of micro-drama content in India: A new era in entertainmentIn a digital era, micro-drama applications are gaining immense popularity across India, catering to the audience's love for rapid storytell...
- Amazon Ads taps India as global innovation hubAmazon Ads is positioning India as a global innovation hub, with teams developing technology for worldwide products, particularly within Am...
- Streaming now: Startups, VCs chase India’s micro drama content playAs micro-dramas reel in larger audiences, VCs are ramping up investments in local OTT startups replicating China’s success. Along with star...
- OTTs bet on microdramas to keep viewers glued to screensIndian OTT platforms are changing their content. They are adding short microdramas for mobile users. Korean dramas are also becoming popula...
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