To increase the growth of the men’s wear segment, Lux Industries has roped in Bollywood actress Jacqueline Fernandez to endorse the men’s i...

Small cap companies are risky bets and in a market where even large and mid caps are falling sharply thinking of investing in a small cap m...

Talking to ET, Saket Todi, executive director, Lux Industries said "To begin with we have roped in Sourav Ganguly, the former captain of In...

Infosys said it has almost completed its buyback programme and buyback committee will meet on September 8 to consider closure of the buybac...

"The Lux Cozi Ad unfairly tries to take advantage of the brand equity, reputation and goodwill generated by the Amul Macho Toing Ad," Amul ...

The company also announced its plans of launching a media blitzkrieg in television, print, radio, digital and outdoors for their products.

Actor Varun Dhawan, roped in early this year, continues to be the brand ambassador for LUX Cozi and Indian actress Parineeti Chopra for Lyr...

The company, which had launched the ONN brand of innerwear targeting younger people few years ago, is now focussing on the Rs 2,400 crore a...

The brand is looking at cashing on the sports frenzied consumers with this sponsorship.

While the co already has manufacturing units in Bengal, Ludhiana, Roorkee and Tirupur their upcoming manufacturing outfit at Ghaziabad woul...

Mr. Udit Todi, senior vice president, Lux Industries said, “A significant section of young audience connects with Varun Dhawan and we belie...

"We are targeting youngsters and sportsmen in Australia and Western Europe this year," said Saket Todi, vice president, operations and stra...

A popular figure was nominated for an upcoming international games event. This was done transparently and the figure qualified purely throu...

In the last couple of years, the actor has not signed any big brand endorsement deals although his portfolio still boasts of more than a do...

This time, it is an energy drink and another apparel brand that is willing to ride on Brand SRK as Season Three beckons.

I and B ministry has issued an advisory to all entertainment and news channels to pull Frenchie X and Lux Cozy advertisements off the air. ...

India's advertising fraternity is concerned about the overriding powers that the draft Broadcasting Services a Regulation Bill, 2007 has en...