Paris Fashion Week set to amaze fashion enthusiasts in a virtual avatarThe Milan Fashion Week calendar will have just 40 brands participating.
12 Jan, 2021, 05.00 PM IST
Max Edusol MD dresses up to impress himself, has lockdown outfits for various occasionsSujay Jairaj shares his lockdown wear and how it helps him work better amidst the pandemic.
27 Oct, 2020, 05.50 PM IST
Nykaa says new fashion category to top sales of Rs 500 croreFashion and beauty brands said they expect strong revival this festive season, which is peak season for both businesses, fuelled by pent up...
08 Oct, 2020, 03.26 PM IST
Reliance Retail Q1 sales drop 17% to ₹31,633 cr as stores shut by lockdownOperating profit of the country's biggest retailer by revenue almost halved in the quarter, as its fixed cost remained almost similar to th...
30 Jul, 2020, 11.28 PM IST
Myntra records 86% jump in customer base from Tier 2 cities during its first online sale post-lockdownShopping trends in both urban and rural areas indicated popularity of international brands, trendy outfits and sportswear.
24 Jun, 2020, 02.23 PM IST
Fashion brands partner with Myntra for the first online sale post lockdown with deep discounting to woo back shoppersIndia was under complete lockdown since Prime Minister Narendra Modi announced it on March 24 due to the coronavirus outbreak resulting in ...
16 Jun, 2020, 09.10 AM IST
Fashion industry ponders bleak future post lockdown, experts say Covid-19 will set back the industry by 10 yearsIt is difficult to predict consumer behaviour sans restrictions.
28 May, 2020, 04.48 PM IST
As e-commerce platforms resume ops gradually: Parents crowd aisles for kids' clothesCompanies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal have seen sa...
22 May, 2020, 07.52 AM IST
Covid-19 Impact: Kids wear shopping sees big spurt after lockdown relaxationCompanies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal have seen sa...
21 May, 2020, 07.24 PM IST
Designer Amit Aggarwal feels sustainable fashion & brand loyalty will return, people will give up impulsive buying post coronaDesigner Amit Aggarwal sheds light on where he sees the industry going post the pandemic.
12 May, 2020, 05.13 PM IST
Amid lockdown, fashion firms strive to keep customers engagedOnline retailers such as Myntra and Tjori have their consumer engagement teams working on to engage their customers till the time the lockd...
22 Apr, 2020, 08.36 PM IST
Fashion companies start ‘buy now, get later’ salesOnline firms such as Tjori, Voylla, Peachmode among others have announced discounts of up to 80% during the lockdown to prevent an inventor...
16 Apr, 2020, 11.33 PM IST
To beat liquidity crunch, small ecom firms resort to lockdown salesOnline firms such as Tjori, Voylla, Peachmode among others have announced discounts of up to 80% during the lockdown to prevent an inventor...
16 Apr, 2020, 06.00 PM IST
Apparel retailers likely to offer huge discounts after lifting of lockdownApparel retailers are expected to offer large-scale discounts to clear old stocks and also perk up consumer sentiments once the lockdown is...
09 Apr, 2020, 04.24 PM IST
COVID-19: Lifestyle brands seek to make WFH fashionableAs the boundary between work and leisure becomes porous, websites of fashion brands have added similar WFH pop-ups that direct shoppers to ...
06 Apr, 2020, 11.43 AM IST
Covid-19: Myntra, Bookmyshow, others use entertainment to connect with customersNykaa has launched quizzes, contextual work from home, health and social distancing content and campaigns. The company continues to sell so...
03 Apr, 2020, 10.28 AM IST
Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shutGiven the scenario, brands such as Gap, Hummel, Adidas, Aeropostale and Asics, among others, are giving discounts of 30-60% on various prod...
24 Mar, 2020, 07.12 AM IST