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LOCKDOWN FASHION
The Met Gala is being locked down like a war zone this year — here's what they are preparing forThe Met Gala is facing unprecedented security preparations this year, with authorities treating the event as a high-risk gathering due to p...- Your dreams aren’t random. Here’s what’s really happeningDreams are not random but are shaped by individual traits, daily events, and social activities, a new study reveals. Researchers used AI to...
- How much does director-choreographer Farah Khan earn from her YouTube channel? YouTuber shares estimateThe pandemic shifted entertainment to digital platforms. Actors and personalities now earn significantly from online content. Vinay Thakur ...
- Paris Fashion Week set to amaze fashion enthusiasts in a virtual avatarThe Milan Fashion Week calendar will have just 40 brands participating.
- Max Edusol MD dresses up to impress himself, has lockdown outfits for various occasionsSujay Jairaj shares his lockdown wear and how it helps him work better amidst the pandemic.
- Nykaa says new fashion category to top sales of Rs 500 croreFashion and beauty brands said they expect strong revival this festive season, which is peak season for both businesses, fuelled by pent up...
- Reliance Retail Q1 sales drop 17% to ₹31,633 cr as stores shut by lockdownOperating profit of the country's biggest retailer by revenue almost halved in the quarter, as its fixed cost remained almost similar to th...
- Myntra records 86% jump in customer base from Tier 2 cities during its first online sale post-lockdownShopping trends in both urban and rural areas indicated popularity of international brands, trendy outfits and sportswear.
- Fashion brands partner with Myntra for the first online sale post lockdown with deep discounting to woo back shoppersIndia was under complete lockdown since Prime Minister Narendra Modi announced it on March 24 due to the coronavirus outbreak resulting in ...
- Fashion industry ponders bleak future post lockdown, experts say Covid-19 will set back the industry by 10 yearsIt is difficult to predict consumer behaviour sans restrictions.
- As e-commerce platforms resume ops gradually: Parents crowd aisles for kids' clothesCompanies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal have seen sa...
- Covid-19 Impact: Kids wear shopping sees big spurt after lockdown relaxationCompanies including Arvind Fashions, Flipkart, Amazon, Madura Fashion & Lifestyle, Puma, Myntra, Bestseller India and Snapdeal have seen sa...
- Designer Amit Aggarwal feels sustainable fashion & brand loyalty will return, people will give up impulsive buying post coronaDesigner Amit Aggarwal sheds light on where he sees the industry going post the pandemic.
- Amid lockdown, fashion firms strive to keep customers engagedOnline retailers such as Myntra and Tjori have their consumer engagement teams working on to engage their customers till the time the lockd...
- Fashion companies start ‘buy now, get later’ salesOnline firms such as Tjori, Voylla, Peachmode among others have announced discounts of up to 80% during the lockdown to prevent an inventor...
- To beat liquidity crunch, small ecom firms resort to lockdown salesOnline firms such as Tjori, Voylla, Peachmode among others have announced discounts of up to 80% during the lockdown to prevent an inventor...
- Apparel retailers likely to offer huge discounts after lifting of lockdownApparel retailers are expected to offer large-scale discounts to clear old stocks and also perk up consumer sentiments once the lockdown is...
- COVID-19: Lifestyle brands seek to make WFH fashionableAs the boundary between work and leisure becomes porous, websites of fashion brands have added similar WFH pop-ups that direct shoppers to ...
- Covid-19: Myntra, Bookmyshow, others use entertainment to connect with customersNykaa has launched quizzes, contextual work from home, health and social distancing content and campaigns. The company continues to sell so...
- Coronavirus impact: Lifestyle & fashion companies push discounts as stores stay shutGiven the scenario, brands such as Gap, Hummel, Adidas, Aeropostale and Asics, among others, are giving discounts of 30-60% on various prod...
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