British consumer healthcare maker Reckitt Benckiser (RB) rebrands itself as ReckittThe maker of Dettol soap and Lizol disinfectant said the brand identity and iconography is now more “recognisable”. The implementation of t...
Maker of Dettol, Lizol & Harpic sees immense growth in India with or without CovidRB’s record sales growth in India was due to galloping demand for hygiene products, led by Dettol, Lizol and Harpic disinfectants with glob...
Indian market has 'massive' potential: RB CEO Laxman Narasimhan"I am deeply optimistic that a lot of the future innovation will come from India. I have my eyes out for that," Narasimhan said in his virt...
Reckitt Benckiser releases 'water saving anthem’ with AR Rahman, Prasoon JoshiAnnouncing the launch of the anthem, RB global chief executive Laxman Narasimhan called on consumers worldwide to be “ambassadors” of water...
Looking at every opportunity in India to provide full range of products: RB CEORB sells a range of hygiene products in India including Dettol, Lizol, Harpic, while in health it has some popular brands as Disprin and St...
Mission accomplished: Saving private labels in Covid seasonGrocery space, once considered the toughest segment to enter, is changing. While private labels are paying off for startups, Kiranas are no...
Regulatory issues hit Dettol and Savlon supplyRB that manufactures Dettol, apart from Lizol and Harpic, has positioned the new products as ‘disinfectants’ unlike the original, which spo...
Amazon looks to clean up rivals with pvt label Presto!Amazon has recruited a slew of local contract manufacturers to produce Presto! products which are being marketed and sold by Cloudtail.
Dettol maker Reckitt Benckiser rides on Swachh Bharat, posts handsome growth of 14%The maker of Dettol soap and Lizol is split into two entities in India – RB India Ltd and RB Healthcare under which all Paras brands are in...
I cannot limit my India ambition: Rakesh Kapoor, global CEO of Reckitt Benckiser"India continues to have a long-term potential for growth. We are investing for growth in the long term and are not too worried about the s...
India soon to be among RB's top three marketsThe company is betting on emergence of e-commerce, besides its traditional retail channels, along with rural markets for enhanced sales in ...
Reckitt Benckiser looking to sell some non-core brands like Robin Blue, Robinson BarleyThough the sales of these brands have been falling for the past few years, analysts say it can still fetch a significant premium, given the...
Swachh Bharat mission: Reckitt Benckiser to set up hi-tech toilets at Varanasi ghatsReckitt Benckiser, the maker of Dettol soaps and Lizol cleaners is now adopting Prime Minister Narendra Modi’s constituency to launch a Swa...
Project Supercharge: Reckitt Benckiser to restructure, cut costs amid slowing salesRB India, along with other consumer goods companies, has seen growth slowing as customers have been delaying purchases or switching.
'Size is not our No 1 driver'Reckitt Benckiser’s chief executive Bart Becht, Dutch by origin and now among the UK’s highest-paid CEOs, is known best for his relentless ...
- Dabur all set to Dazzl(e) market soon
Dabur India is set to launch its first new brand in 10 years. The Rs 2,234-crore maker of Vatika and Real is in the process of finalising t...
- Reckitt Benckiser repositioning Dettol to take on Lifebuoy
Dettol is poised for a spate of brand extensions in the personal care space including gels, sanitisers and beauty products. Lifestyle chang...