LinTeractive was selected by L&T as its digital partner after a multi-agency pitch that saw leading national agencies compete.

Pepmelt, the latest entrant to the Rs 1,180-crore Indian antacid market, has earmarked Rs 25-30 crore for its maiden marketing campaign.

Creativeland Asia (CLA) has grabbed the global creative mandate for Indian handset maker Micromax Informative after a month-long multiagenc...

Advertising agency Lowe Lintas Bangalore today said it has bagged the creative account of two-wheeler auto firm TVS Motor's popular brand T...

The 205-second advertisement of Hector Beverages’ Paper Boat brand of drinks, by Lintas Productions, aims to evoke one emotion: Nostalgia.

Mullen Lintas, the recently launched creative agency of Mullen Lowe Lintas Group, today revamped the senior management team across cities.

Shavon Barua, former president of Havas Worldwide, is joining Omnicom media group agency PHD in the newly-created role of managing partner.

Children-focused e-commerce company Firstcry.com has picked Amitabh Bachchan as its brand ambassador and said it may raise funds again next...

Maggi finds itself in a huge mess as it struggles to get out of the lead controversy. Advertising professionals share their thoughts on wha...

Four 30-second TVCs will be aired on prime-time across a host of English lifestyle, entertainment channels with a focus on top cities.

The companies like Hero MotoCorp, Godrej Industries, Lowe Lintas is spending a substantial portion of its IT budget on expanding its existi...

Animated characters are making a spirited return to the marketing world, but in a break from the earlier practice of saddling them with the...

In a move to better cost and time efficiencies, Lowe decided to make its Indian office the outsourcing hub for international operations. Ad...

Wave of mergers & consolidation in India over past year is in keeping with co’s belief that M&As are crucial for growth.

Interpublic Group announces acquisition of advertising agency Lintas India for an undisclosed sum.

Lintas India chairman and CEO Prem Mehta speaks on the benefits of the stake sale and the way forward for Lowe under its new ownership patt...