Digi-influencers in human avatarAI-generated influencers, like Lil Miquela and Lu of Magalu, are gaining popularity, working with top brands such as Chanel and Adidas. The...
AI vs humans: influencers face competition from virtual modelsSocial media influencers have embraced artificial intelligence to spice up their content but they are also facing growing competition from ...
New-age endorsement deals: Virtual influencers now making real moneyAccording to industry experts, virtual influencers with a following of 200,000-400,000 can make Rs 5-10 lakh per campaign against Rs 40,000...
Virtual Influencers: What are they and how can they help a business growVirtual influencers are computer-generated characters that mimic humanistic traits and personalities to form connections with the target au...
The role of AI in influencer marketing: How it’s changing the marketing landscapeInfluencers have taken the advertising industry by storm, and influencer marketing was valued at around Rs 12 billion in India in 2022. Bra...
Powering influencer marketing in the metaverseThe pandemic accelerated the shift to new ways to connect, such as livestreams, VR communities and social spaces in online games like Roblo...