AI-generated influencers, like Lil Miquela and Lu of Magalu, are gaining popularity, working with top brands such as Chanel and Adidas. Their content is becoming increasingly human-like, engaging with audiences in creative ways.
Influencers are facing stiff competition from AI-generated Instagrammers, YouTubers and TikTokers. Global AI figures such as America’s Lil Miquela and Brazil’s Lu of Magalu are capturing the attention of brands like Chanel, Givenchy, Adidas and Samsung.
What more, their content is becoming human-like: they give fashion and travel advice, make dance reels, respond to direct messages and pose with actors.
