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LEHAR PEPSI
PepsiCo ropes in actors as brand ambassadors for Mountain DewPepsiCo India said it has roped in actors Arya and Akhil as brand ambassadors for 'Mountain Dew' brand as the company aims to strengthen it...09 Dec, 2014, 08.37 PM IST- PepsiCo's India revenue grows in double digitsPepsiCo has termed India as "high priority market". In November 2013, PepsiCo said it will invest Rs 33,000 cr in India by 2020 to ramp up ...12 Oct, 2014, 11.39 AM IST
- PepsiCo chief Indra Nooyi meets Commerce Minister Nirmala SitharamanNooyi is also expected to meet Prime Minister Narendra Modi and Finance Minister Arun Jaitley during her India visit.25 Aug, 2014, 08.41 PM IST
- PepsiCo India invites 200 farmers to watch IPL matchesPepsiCo India has invited 200 farmers from various states to watch IPL matches live at Mohali, Kolkata and Mumbai, to commemorate 25 years ...21 May, 2014, 04.13 PM IST
- PepsiCo to invest Rs 33,000 cr in India by 2020: Indra Nooyi'India is a country with huge potential and it remains an attractive high priority market for PepsiCo,' she said.11 Nov, 2013, 04.45 PM IST
- ITC’s entry into packaged namkeens may trigger another food warITC’s snacking brand Bingo! is the fastest growing brand in the packaged food business with a growth rate upwards of 30%.03 Apr, 2013, 03.48 PM IST
- Beverage & snacks maker PepsiCo names five new brand ambassadors for its flagship snacks brand KurkureThe new faces of Kurkure include actors Parineeti Chopra, Kunal Kapoor, Farida Jalal, Boman Irani, Ramyakrishnan and Shivansh.07 Dec, 2012, 08.01 PM IST
- PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and BalajiKurkure and Lays, have begun losing share to regional players such as Balaji, Yellow Diamond in addition to some variants of Bingo.24 Nov, 2012, 10.55 AM IST
- PepsiCo's Frito-Lay lines up 50 new products to counter rivalsPepsiCo's Frito-Lay plans to launch more than 50 new products as it invests in scale and innovation to continue its domination in India's R...12 Jun, 2012, 10.12 AM IST
- Regular exits at PepsiCo: Leadership crisis or natural global trend?The exit of PepsiCo India Foods CEO Varun Berry last week created more than its share of ripples across the FMCG world.05 Mar, 2012, 12.56 PM IST
- Pepsi forms Lehar foods to take on regional brands Balaji, Bikanerwala in traditional packaged snacksPepsiCo has consolidated traditional packaged snacks for mass market under a new entity, Lehar Foods, to take on regional brands.23 Dec, 2011, 11.00 AM IST
- PepsiCo, Unilever revive Lipton Ice Tea joint venture in IndiaFood and beverages major PepsiCo and FMCG giant Unilever are reviving their joint venture in India by re-introducing their global product, ...06 Jun, 2011, 03.58 PM IST
- PepsiCo targeting mass marketing, will cater to different segments of consumers: Manu AnandPepsiCo's low-priced products will be aimed at 330 million consumers graduating from the bottom-of-pyramid to the socio-economic B and C cl...06 Jun, 2011, 02.52 AM IST
- Pepsi takes on Haldiram & Parle with 40% cheaper new chips brand 'Lehar'With a 20g pack priced at Rs 5, the US-based snacks and soft drink maker hopes to reclaim market share nibbled away by domestic players.01 Jun, 2011, 08.14 AM IST
- Pepsi-Tata JV to launch glucose beveragePepsiCo India's JV with Tata Global Beverages is set to launch a glucose-based beverage next week- 'Lehar Gluco Plus'30 Mar, 2011, 05.30 AM IST
- Frito-Lay enters biscuits categoryFrito-Lay, PepsiCo’s snack foods arm, on Thursday announced its entry in the biscuits category, to challenge majors like Britannia and Parl...04 Jun, 2009, 06.17 PM IST
- 'It's tough to maintain the priceline'Fritolay India managing director Manu Anand discusses the future plans of the company and the focus on health plank.22 Nov, 2007, 01.40 AM IST
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