Your uniqueness, your own distinction and your talent to bring emotions out of your audience that go beyond business is what will enable yo...

The tool allows clients to identify locations with the highest audience density in order to reduce spill-over and quantify an OOH campaign’...

In India, the company is opening its office in partnership with local independent integrated marketing communications company Laqshya Media...

As per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...

Online entities appear to be coming around to the idea that they need to build up their offline presence in a big way, more so when they pl...

Snapdeal doesn’t see the campaign as ambush advertising. Brand expert Desai says consumers are entertained only when such campaigns have an...

Airports, railways stations, metro rail, monorail and bus shelters have emerged the hot spots for advertisers as ads have grown close to 60...

A private media organisation, which owns exclusive advertising rights at airports in Colombo and Hyderabad, has been awarded these rights a...

Warburg Pincus has approached its global private equity peers for selling its 50.12% stake in BPO firm WNS Global Services.

A host of private equity (PE) firms have joined the race to acquire STAR's stake in Balaji Telefilms.

In one of the biggest exits by a private equity firm in India, UTI Ventures has made 50 times its investment by selling its 35.5% stake in ...

Outdoor Advertising company, Laqshya Media, said it has won advertisement rights for Hyderabad Airport being developed by GMR Group-led con...

Laqshya Media's UAE subsidiary Right Angle on Monday said it has obtained an equity participation of over Rs 152 crore ($37.44-million) fro...