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LAQSHYA MEDIA GROUP
Laqshya Media eyes Rs 1,000 cr topline by 2025 as OOH market recovers post CovidLaqshya Media Group director Alok Jalan said, "OOH market has recovered, and we are almost at a pre-pandemic level in terms of revenue, may...- Ad spends begin to pick up as malls, airports open upAdvertising has been mostly driven by the fast moving consumer goods category, which comprises essential commodities such as rice, pulses, ...
- Advertisers resume spending on ad campaigns to lure buyersWithin days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40 per cent ...
- To become a brand, it still makes sense to jump on the influencer marketing bandwagonYour uniqueness, your own distinction and your talent to bring emotions out of your audience that go beyond business is what will enable yo...
- Laqshya Media launches tool to measure reach of outdoor campaignsThe tool allows clients to identify locations with the highest audience density in order to reduce spill-over and quantify an OOH campaign’...
- Paris-based Mediakeys all set to enter IndiaIn India, the company is opening its office in partnership with local independent integrated marketing communications company Laqshya Media...
- June's Rs 300 cr GST ad spending beats Diwali bonusAs per advertisement industry executives, major advertisers included consumer electronics retailers, automobile dealers and software and ta...
- Ola, Flipkart, MobiKwik, other startups bet on outdoor advertising to build up their offline presenceOnline entities appear to be coming around to the idea that they need to build up their offline presence in a big way, more so when they pl...
- E-commerce war intensifies: Snapdeal takes advantage of Flipkart adSnapdeal doesn’t see the campaign as ambush advertising. Brand expert Desai says consumers are entertained only when such campaigns have an...
- Advertisement in urban transit systems like airports & metro rail registers 60% growthAirports, railways stations, metro rail, monorail and bus shelters have emerged the hot spots for advertisers as ads have grown close to 60...
- Lakshya Media bags ad rights at Delhi Airport's T3A private media organisation, which owns exclusive advertising rights at airports in Colombo and Hyderabad, has been awarded these rights a...
- WNS in talks with PEs to sell 50% in BPOWarburg Pincus has approached its global private equity peers for selling its 50.12% stake in BPO firm WNS Global Services.
- 3i, Kotak, NSR eye stake in BalajiA host of private equity (PE) firms have joined the race to acquire STAR's stake in Balaji Telefilms.
- UTI Ventures exits Excelsoft, earns 50 times its investmentIn one of the biggest exits by a private equity firm in India, UTI Ventures has made 50 times its investment by selling its 35.5% stake in ...
- Laqshya outdoors wins advertising rights for Hyderabad AirportOutdoor Advertising company, Laqshya Media, said it has won advertisement rights for Hyderabad Airport being developed by GMR Group-led con...
- Laqshya Media gets $37.44 mn PE fundLaqshya Media's UAE subsidiary Right Angle on Monday said it has obtained an equity participation of over Rs 152 crore ($37.44-million) fro...
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