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Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- India’s ‘Lush’ green market is the new battleground for global beauty giantsInternational beauty brands are changing their India strategy. They are now focusing on online sales and reaching customers beyond major ci...
- House of Anita Dongre: How India's largest fashion brand is getting future-readyHaving stitched up the biggest fashion empire in India, Dongre’s journey seems like a glitzy fairytale from the outside.
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