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KURKURE
PepisCo enters millet-based snacking categoryPepsiCo has expanded its Kurkure brand into the millet-based snacking category with the introduction of Kurkure Jowar Puffs, joining other ...22 Sep, 2025, 11.18 AM IST- PepsiCo India, Airtel ink co-branding pact; prepaid users to get free 4G data on Pepsi snack buysUnder the Pepsi-Airtel pact that goes live September 1, India’s second-largest telco will get its branding splashed on packs of Lay’s, Kurk...31 Aug, 2020, 02.20 PM IST
- Pepsi sues Facebook, Twitter, HC orders posts to be taken down that allege Kurkure contains plasticPepsiCo in its suit claimed that the posts made false claims that the snack had inflammable plastic.01 Aug, 2018, 09.25 PM IST
- Bingo Tedhe Medhe and Mad Angles help ITC pip PepsiCo' Kurkure to become market leaderThe Rs 3,400-crore subset in question is ‘bridges’, where ITC’s Bingo Tedhe Medhe and Bingo Mad Angles compete with PepsiCo’s Kurkure.02 May, 2018, 10.10 AM IST
- PepsiCo to reduce sodium content in snacksPepsiCo will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025.04 Apr, 2018, 04.40 PM IST
- Competition fosters collaboration amongst consumer companiesCEOs of top consumer companies have begun having formal and informal discussions on sharing resources in areas of supply chain and distribu...15 Nov, 2015, 03.29 PM IST
- Pepsico offers chance to fly free with purchase of kurkureThe campaign allows a Kurkure buyer chance to win a free domestic air ticket, every hour, over two months, the company said in a statement.19 Sep, 2014, 04.26 PM IST
- Pepsi Co looks to hit back at look-alikes & rivals of Kurkure with new TV commercialThe latest TV commercial of PepsiCo's flagship salty snack brand Kurkure asks viewers: Kuch bhi crunchy milega toh khaoge kya?08 Jul, 2013, 08.31 AM IST
- Hindustan Foods ties up with Pepsico to produce Kurkure in GoaHindustan Foods today said it has joined hands with Pepsico India to produce various products, mainly Kurkure25 Feb, 2013, 02.28 PM IST
- Beverage & snacks maker PepsiCo names five new brand ambassadors for its flagship snacks brand KurkureThe new faces of Kurkure include actors Parineeti Chopra, Kunal Kapoor, Farida Jalal, Boman Irani, Ramyakrishnan and Shivansh.07 Dec, 2012, 08.01 PM IST
- PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and BalajiKurkure and Lays, have begun losing share to regional players such as Balaji, Yellow Diamond in addition to some variants of Bingo.24 Nov, 2012, 10.55 AM IST
- PepsiCo expands 'Kurkure' range, adds two new flavoursThe company has added added two new offerings - Kurkure Puffcorn and Kurkure Monster Paws in addition to the existing 5 flavours.09 Sep, 2012, 11.41 AM IST
- PepsiCo India plans to take 'Kurkure' snacks to overseas marketsPepsiCo's other innovations in India such as snacks Aliva and lemon-flavoured drink Nimbooz have also attracted attention from overseas mar...24 May, 2011, 06.39 PM IST
- Lay's, Kurkure love marks with snackersDeepika Warrier, Executive Director Marketing, Frito-Lay spoke about changing category dynamics, the threat from private labels, portfolio ...02 Nov, 2009, 12.29 AM IST
- Frito-Lays ropes in Kareena Kapoor as brand ambassadorPepsiCo has roped in Bollywood actor Kareena Kapoor as brand ambassador for its snack food products.30 Oct, 2008, 06.25 PM IST
- Kurkure set to cross LoCPepsiCo Pakistan’s snacks foods subsidiary is borrowing from its Indian counterpart the technology to manufacture Kurkure.07 Sep, 2007, 04.05 AM IST
- Kurkure to tickle American palatesFrito-Lay will launch Kurkure, the home-grown savoury brand, in the US some time next year.01 Nov, 2006, 01.11 AM IST
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