Ormax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....

India’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...

Ormax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...

Streaming platforms in India are strategically shifting from action-oriented content to family-friendly dramas, romances, and comedies to c...

According to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...

The Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...

Media insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...

Artists are taking their fanart to social media, to tap into celebrities' massive fanbase by tagging the pop figure along with their fandom...

Punjabi actor-singer Diljit Dosanjh’s digital joust with Bollywood actor Kangana Ranaut has expanded his online clout beyond the Punjabi-an...