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South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...- Streaming platforms double down on South Indian hitsSouth Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
- Move over big bosses, broadcasters now have locals in chargeBroadcasters in India are increasingly focusing on developing original, non-fiction formats to reduce costs and increase audience engagemen...
- India has 601 million OTT users and 148 million active paid subscriptions, reveals Ormax’s research reportOrmax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....
- India’s OTT base hits 601 million; Connected TV users surge 87%: OrmaxIndia’s OTT audience has reached 601 million, with 148 million active paid subscriptions, according to Ormax Media’s 2025 report. Overall O...
- Ormax Media launches OTT sports audience trackerOrmax Media introduces Ormax Sports Track, India's first syndicated audience research tool for OTT sports, designed to measure engagement a...
- Streaming platforms shift from dark thrillers to family-friendly stories to woo small-town IndiaStreaming platforms in India are strategically shifting from action-oriented content to family-friendly dramas, romances, and comedies to c...
- Indian OTT universe grew 14% to 547 million in 2024: OrmaxAccording to the Ormax OTT Audience Report, 2024 saw a 14% increase in the Indian OTT audience, driven by a 21% rise in AVOD users. SVOD sa...
- India's sports audience base estimated at 678 million: OrmaxThe Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...
- Ormax to now test documentaries through its streaming testing toolMedia insights company Ormax Media has upgraded Ormax Stream Track, their streaming content testing tool, to test documentaries as well. Th...
- #FanArt becomes an instant formula for amateur artists to gain popularity on InstagramArtists are taking their fanart to social media, to tap into celebrities' massive fanbase by tagging the pop figure along with their fandom...
- Understanding the social media phenomenon of Diljit DosanjhPunjabi actor-singer Diljit Dosanjh’s digital joust with Bollywood actor Kangana Ranaut has expanded his online clout beyond the Punjabi-an...
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