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KANTAR MEDIA
TV retains edge among affluent India as brand equity slips for FMCG majorsDespite a growing affluent consumer base, large FMCG brands face declining penetration and volume share in India. A Kantar study underlines...- One in four Indians uses only a mobile phone for everything from Netflix to social mediaA Kantar survey reveals a significant shift in Indian media consumption, with 23% relying solely on mobile phones for entertainment in earl...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...
- Amazon, Apple most valuable brands but China's rising: SurveyAmazon, founded in 1994 by Jeff Bezos, remained the world's most valuable brand with an estimated value of $684 billion, followed by Apple,...
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- Delhi High Court stays Centre's policy stopping TV rating firms from doing businessThe Delhi High Court today stayed certain provisions of Information & Broadcasting Ministry's guidelines that prohibit a TV rating agency f...
- TAM partner challenges new TV rating normsKantar Market Research Services, which owns half of TAM Media Research, has filed a writ petition against the govt of India in the Delhi Hi...
- Guidelines for TV rating agencies: HC asks Kantar to file affidavitKantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- WPP moves New York Supreme Court for dismissal of NDTV lawsuitWPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...
- Advertising firm WPP may sue NDTV for defamationGlobal advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.
- Prasar Bharati nod to exploring legal options against TAMThe Prasar Bharati Board gave its nod in principle to exploring legal options against Television rating agency TAM for allegedly under-repr...
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.
- NDTV sues Nielsen, Kantar Media Research for tampering viewership dataNDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.
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