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KANTAR INDIA
Hotel giants bet India’s local travel boom can defy slowdownMajor hotel groups are investing heavily in India. They expect a surge in domestic travel to drive growth. This expansion continues despite...- Indian consumers turn defensive as job fears rise, economic confidence fallsIndian consumers are increasingly concerned about jobs and the economy. This is leading many to reduce spending on non-essentials like dini...
- War clouds over wallets: Iran conflict hits demand, FMCG growth seen at 3%India's fast-moving consumer goods sector faces a growth downgrade. The Gulf conflict is increasing costs for packaging and transport. This...
- The eternal search for the divine gets a digital upgradeIndia's spiritual landscape is undergoing a digital transformation, with faith blending tradition and technology. Searches for AI-powered r...
- India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar reportIndians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Urban India faces metabolic health crisis as 73 million are overweight or obeseIn India's vibrant urban landscape, obesity and diabetes are becoming formidable adversaries. A new analysis highlights that while countles...
- India a live laboratory for consumer intelligence, core to Kantar's growth, says CEO ZwillenbergKantar's global CEO highlights India's crucial role in the company's future. India is no longer just an emerging market but a core focus fo...
- Indian brands hit $523.5 billion valuation as HDFC Bank leads Kantar BrandZ 2025 RankingIndia's top brands are now worth $523.5 billion, representing 13% of the nation's GDP. HDFC Bank leads the pack, with its value soaring 377...
- Rural India now as resilient as urban regions in FMCG salesFor instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...
- Rural markets equaling urban in terms of sales volume of personal care, home hygiene products: KantarFor instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...
- Small businesses up digital quotient: KantarThe growth in digital adoption has also led to a significant increase in the acceptance of Unified Payments Interface (UPI) transactions by...
- Santoor topples Lux to grab number two slot in volume game: Kantar WorldpanelWipro’s Santoor soap has toppled HUL's Lux as No. 2 soap by all-India volumes for the first time.
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...
- Startups say poor implementation responsible for ineffectual 'Startup India'Only one-third of startups which participated in the survey are satisfied with Startup India programme.
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
- Cross-Tab Group signs $25 million deal with Kantar GroupAs part of the agreement, Cross-Tab would be operating as the strategic outsourcing partner for Kantar Group in India for a period of four ...
- Cross-Tab Group signs $25 million deal with Kantar GroupCross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kant...
- Guidelines for TV rating agencies: HC asks Kantar to file affidavitKantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...
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