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KANTAR GROUP
Hotel giants bet India’s local travel boom can defy slowdownMajor hotel groups are investing heavily in India. They expect a surge in domestic travel to drive growth. This expansion continues despite...- India a live laboratory for consumer intelligence, core to Kantar's growth, says CEO ZwillenbergKantar's global CEO highlights India's crucial role in the company's future. India is no longer just an emerging market but a core focus fo...
- One in four Indians uses only a mobile phone for everything from Netflix to social mediaA Kantar survey reveals a significant shift in Indian media consumption, with 23% relying solely on mobile phones for entertainment in earl...
- Smartphone ownership among 44+ drops in urban India, rises in villagesAs per the findings of the Kantar-TGI (Target Group Index) study, available exclusively with ET, the gender gap in smartphone ownership has...
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...
- Consumers expect healthcare sector to see an increased allocation in the 2022 budget: KantarIn its first ever India budget survey, fuel prices continued to remain a concern. Majority (72%) expect the government of India to bring pe...
- Amazon, Apple most valuable brands but China's rising: SurveyAmazon, founded in 1994 by Jeff Bezos, remained the world's most valuable brand with an estimated value of $684 billion, followed by Apple,...
- TAM Media launches analytical tool to decode consumer sentimentsTAM Media Research, a 50:50 joint venture between media research organisations Nielsen, and Kantar Media Research, is launching a new intel...
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
- Auto, groceries skid under NDA, white goods shineDemand for FMCG & discretionary goods took a hit due to DeMo and GST but large electronics grew faster.
- How running into an old batchmate helped Tredence co-founders close their first clientShashank Dubey, co-founder of Tredence, credits a close friend with the company’s surprising reversal of fortunes.
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...
- Social media advertisement unable to appeal 20-45 years age group: ReportAs per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age gr...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Cross-Tab Group signs $25 million deal with Kantar GroupAs part of the agreement, Cross-Tab would be operating as the strategic outsourcing partner for Kantar Group in India for a period of four ...
- Cross-Tab Group signs $25 million deal with Kantar GroupCross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kant...
- WPP eyes 10% revenue rise in India, bets on organic growthWPP, the world's largest advertising and marketing communications group, is expecting a revenue growth of 10 per cent in India this year.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
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