Kantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...

India's sanitation sector has seen a dramatic rise in toilet cleaner usage, surging from 19% of households in 2014 to 53% in 2024. This gro...

The report said the current AI user base of India stands at 724 million and is set to grow at 6% on year. These are users who have used any...

Kantar, a global research firm, predicts a further decline in demand for daily groceries, essentials, and household products in India over ...

Sales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3%...

In its second edition of India Union Budget survey, Kantar found that consumers expect an announcement in policy changes with respect to in...

The value of the TCS brand jumped 212%, while HDFC, which had the pole position for the past six years, rose 62% to $32.7 billion. The stud...

Several companies have increased prices of their products over the past three months due to inflationary pressures, and hinted at continuou...

For instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...

The non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...

For instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...

Big companies have been aggressive in trying to ensure their top brands reached consumers across the country amid the pandemic-induced lock...

He will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...

While uptake for long-term measures has been low, a larger number of SMBs are looking to benefit from the extension in deadlines for filing...

Listed consumer goods firms such as HUL, Marico and Dabur posted their fastest volume growth in at least five years, helped by a favourable...

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Global advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.