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KANTAR EXECUTIVE MANAGING
Indian consumers turn defensive as job fears rise, economic confidence fallsIndian consumers are increasingly concerned about jobs and the economy. This is leading many to reduce spending on non-essentials like dini...- War clouds over wallets: Iran conflict hits demand, FMCG growth seen at 3%India's fast-moving consumer goods sector faces a growth downgrade. The Gulf conflict is increasing costs for packaging and transport. This...
- Indian brands hit $523.5 billion valuation as HDFC Bank leads Kantar BrandZ 2025 RankingIndia's top brands are now worth $523.5 billion, representing 13% of the nation's GDP. HDFC Bank leads the pack, with its value soaring 377...
- Influencers take lead as 67% Indians trust their recommendations over traditional advertisements: KantarKantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...
- Rise in household toilet cleaner usage: Impact of Swachh Bharat AbhiyanIndia's sanitation sector has seen a dramatic rise in toilet cleaner usage, surging from 19% of households in 2014 to 53% in 2024. This gro...
- AI is touching lives of 9 in 10 internet users: reportThe report said the current AI user base of India stands at 724 million and is set to grow at 6% on year. These are users who have used any...
- Global research firm Kantar predicts continued decline in demand for FMCG products in IndiaKantar, a global research firm, predicts a further decline in demand for daily groceries, essentials, and household products in India over ...
- Demand for essential items at decade-high levelsSales of daily groceries and essentials increased 8.5% YoY between April and June; the highest increase in a decade. FMCG sales was up 5.3%...
- Every one in four Indians surveyed concerned about threat of job layoff, says surveyIn its second edition of India Union Budget survey, Kantar found that consumers expect an announcement in policy changes with respect to in...
- TCS pips HDFC Bank to be India's most valuable brand: Kantar BrandZ reportThe value of the TCS brand jumped 212%, while HDFC, which had the pole position for the past six years, rose 62% to $32.7 billion. The stud...
- Consumers prefer cheaper items as prices, expenses riseSeveral companies have increased prices of their products over the past three months due to inflationary pressures, and hinted at continuou...
- Rural India now as resilient as urban regions in FMCG salesFor instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...
- Amazon, Asian Paints, Tata Tea top rankers in Kantar's purposeful brands rankingThe non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...
- Rural markets equaling urban in terms of sales volume of personal care, home hygiene products: KantarFor instance, hand sanitiser volume sales has become much bigger in rural India reaching to almost 4.44 crore households as compared to 4.2...
- Top brands grow faster riding trust amid the pandemicBig companies have been aggressive in trying to ensure their top brands reached consumers across the country amid the pandemic-induced lock...
- Data insights company, Kantar, taps Bata’s Alexis Nasard as CEOHe will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...
- Just a third of small and medium businesses eye Atmanirbhar schemeWhile uptake for long-term measures has been low, a larger number of SMBs are looking to benefit from the extension in deadlines for filing...
- FMCG consumption down, but branded item sales on the riseListed consumer goods firms such as HUL, Marico and Dabur posted their fastest volume growth in at least five years, helped by a favourable...
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- Advertising firm WPP may sue NDTV for defamationGlobal advertising and marketing services firm WPP on Wednesday said it could file for defamation against television broadcaster NDTV.
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