India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Reliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

JioStar reported a significant net profit of Rs 3,210 crore for FY26, with operating revenue reaching Rs 31,048 crore. The entertainment ar...

Media buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen ...

The ICC Men's T20 World Cup 2026 has begun with record viewership. JioStar's digital and linear platforms saw a massive surge in consumptio...

JioStar, which has over 34% TV network share, had challenged the high court’s decision upholding the CCI’s order to probe allegations of ab...

JioStar's IPL 2025 season reached one billion viewers. The tournament recorded 840 billion minutes of watch-time. Digital views increased b...

The TATA IPL 2025 achieved record-breaking viewership, surpassing one billion across TV and digital platforms, as Royal Challengers Bengalu...

IPL 2025 saw its biggest-ever opening weekend on TV, recording a 39% viewership rise and breaking records with the Chennai Super Kings vs M...

The Indian Premier League 2025, starting Saturday, aims to set a new record in advertising revenue and increase paid subscriptions. JioStar...

The first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...