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Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- Delhi High Court restrains transfer of Legends League Cricket rights in JioStar disputeThe Delhi High Court has stopped Absolute Legends Sports from selling media and commercial rights for the Legends League Cricket Masters T2...
- Delhi HC sends JioStar–Legends League Cricket promoter dispute to mediationJioStar moved the court under Section 9 of the Arbitration and Conciliation Act seeking interim relief in a dispute related to media and co...
- India-New Zealand final ad rush: JioStar seeks Rs 50L for 10-sec spotMedia buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen ...
- In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...
- In the wake of India-Pak conflict, BCCI suspends IPL for a weekThe Board of Control for Cricket in India has suspended the Indian Premier League 2025. The suspension is effective immediately and will la...
- International brands tap IPL's potential to boost visibility, reachCricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...
- IPL 2025 eyes record ₹4,500 crore in ad revenue as JioStar secures 32 sponsorsThe Indian Premier League 2025, starting Saturday, aims to set a new record in advertising revenue and increase paid subscriptions. JioStar...
- From Ambani's Campa to Dream11: JioStar's sponsors make a strong line-up for IPL 2025JioStar plans to captivate cricket fans and brands with a list of 20 sponsors for Tata IPL 2025. The season, running from March 22 to May 2...
- JioStar secures 20 sponsors for IPL 2025JioStar is gearing up for IPL 2025 with 20 sponsors, including My11Circle, Google Search, and Amul. The tournament runs from March 22 to Ma...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
- WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster,...
- Jio Hotstar throws a curveball as tech glitch disrupts Champions Trophy openerMillions of Indian viewers faced frustration due to technical issues on Jio Hotstar during the opening day of the ICC Men's Champions Troph...
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