ZEE Entertainment Enterprises will invest 15% of Zee5's football subscription revenue into developing football talent across India. This in...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

The ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...

JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

India streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...

Zee Entertainment Enterprises has secured media rights for FIFA events in India until 2034. This includes the FIFA World Cup 2026 and 2030,...

India batter Yastika Bhatia returned to cricket with a match-winning half-century against England. She overcame a career-threatening ACL in...

Streaming powerhouses are choosing to partner with Indian digital platforms, looking to delve into the rapidly expanding OTT market without...

Hathway Cable and Datacom has a new chief executive officer. Gurjeev Singh Kapoor will take over from Tavinderjit Singh Panesar. Kapoor bri...

Despite strong viewership and competitive on-field performances by India, the anticipated commercial upside from marquee ICC events has fai...

In a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events,...

Bob Iger highlights India's importance to Disney. The merger of Star India with Reliance's Viacom18 creates JioStar. This partnership resha...

JioStar is negotiating with major telecom operators to bundle its streaming platform's subscriptions with their data plans ahead of IPL 202...

JioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...

Millions of Indian viewers faced frustration due to technical issues on Jio Hotstar during the opening day of the ICC Men's Champions Troph...

JioStar secures media rights for the International Masters League (IML), featuring cricket legends with Sachin Tendulkar and Kumar Sangakka...