Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Regional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

FIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...

TATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...

The push comes as broadcasters and streamers tighten spending while trying to balance scale and monetisation, even as flagship Indian reali...

Despite strong viewership and competitive on-field performances by India, the anticipated commercial upside from marquee ICC events has fai...

In a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events,...

Industry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors

A proposed ban on online games involving money is anticipated to significantly reduce advertising and sponsorship revenue for sports, parti...

Indian consumers are gearing up for a vibrant festive season in 2025, with 92% planning to maintain or increase spending, according to the ...

JioStar, the RIL-Disney joint venture, posted a Q1FY26 net profit of ₹581 crore and ₹9,601 crore revenue, driven by IPL’s record performanc...

Cricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...

The Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...