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JIOSTAR ADVERTISING SPEND
Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
- IPL 2026 advertisement gold rush: JioStar locks in 27 sponsors, big tech to FMCG pile inTATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...
- Big money, bigger impact: IPL ads drive real sales for FMCG brandsA new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...
- Reality shows could be the ones to watch out for in New YearThe push comes as broadcasters and streamers tighten spending while trying to balance scale and monetisation, even as flagship Indian reali...
- There aren't many balls left for JioStar to make the runsDespite strong viewership and competitive on-field performances by India, the anticipated commercial upside from marquee ICC events has fai...
- ICC on a sticky wicket as JioStar seeks to exit dealIn a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events,...
- JioStar sees early signs of ad spend recovery after GST rate changesIndustry execs project incremental ad spend of around ₹5,400 cr as festive season revives consumer demand in FMCG, durables and auto sectors
- Ban on real money gaming may york cricket revenuesA proposed ban on online games involving money is anticipated to significantly reduce advertising and sponsorship revenue for sports, parti...
- 92% of Indians plan to maintain or increase festive spending in 2025: SurveyIndian consumers are gearing up for a vibrant festive season in 2025, with 92% planning to maintain or increase spending, according to the ...
- JioStar posts Rs 581 crore net profit in Q1 driven by IPLJioStar, the RIL-Disney joint venture, posted a Q1FY26 net profit of ₹581 crore and ₹9,601 crore revenue, driven by IPL’s record performanc...
- International brands tap IPL's potential to boost visibility, reachCricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
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