JioStar, Reliance's media arm, has launched JioStar GenAI Media Studio. This platform uses artificial intelligence to create premium conten...

ZEE Entertainment Enterprises will invest 15% of Zee5's football subscription revenue into developing football talent across India. This in...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

The ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...

JioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Dhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...

India vs Afghanistan 1st ODI Live Streaming: India begins its 2027 ODI World Cup preparations against Afghanistan in Dharamsala today. Desp...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...

JioStar, the streaming venture backed by Reliance and Disney, plans to significantly expand AI-generated content on JioHotstar after the st...

JioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...

Zee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...