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JEZ FRAMPTON
Financial service brands dominates the 2015 Interbrand India Brands ReportOut of the top five brands of the year—Tata, Reliance Industries, Airtel, LIC and SBI (in that order)—two are financial sector brands.
Social media and CSR among top priorities for leading Indian brandsThe occasion was the unveiling of the first edition of Interbrand -The Economic Times 'Best Indian Brands', an India-focused version of Int...
There is huge scope for Indian firms to build stronger brands says Jez Frampton, Global Chief executve of InterbrandTwo things really matter to brand value. Firstly its the role of the brand,and the second factor is it has to drive loyalty over the long t...