Financial service brands dominates the 2015 Interbrand India Brands Report

According to a recent report by Interbrand India, a part of the Omnicom Group, with 27%, the financial services sector brands grabs the highest chunk of the total pie in the top brands ranking 2015. It’s followed by Auto (10%) and Telecom (7%), Energy (7%) and Technology (7%).

Out of the top five brands of the year—Tata, Reliance Industries, Airtel, LIC and SBI (in that order)—two are financial sector brands. LIC moved up to slot #4 ahead of SBI at #5 with a 17% increase in points. The top risers include HCL (+27%), Kotak (+24%), Tanishq (+20%), Infosys (+19%) and Asian Paints (+19%). The report analysed these brands on various parameters such as financial performance, role of the brands, brand strength and brand value.

“As one of the fastest-growing economies in the world, India presents a host of opportunities and unique challenges to its brand leaders,” said Jez Frampton, Global CEO, Interbrand. “Some of this year’s 30 Best Indian Brands are ‘poised to rise’ because they have learned to move at the speed of life. Not only are they keeping pace with a rapidly developing country, but they are also keeping pace with the constantly changing wants/needs of consumers throughout India,” he added.