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JAYANTI BEVERAGES
No plans to sell Bisleri now, says Ramesh ChauhanEarlier in November last year, Chauhan had said he was in discussions with several players, including TCPL, to sell out his Bisleri busines...
Avoid the bummer: Check the full list of dry days in March 2023 before planning your partiesCheck out the list of dry days in 2023 in the city to avoid mess while out at a party or planning one at home. Dry days are the days when t...
Coca-Cola eyes better connect, to brand in local languagesCoca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola b...
Coke, Pepsi, Bisleri partner to launch plastic waste management entityRepresentatives of PACE said the participating companies will infuse investments upwards of Rs 1,000 crore on mobilising and converging ass...
PepsiCo’s slice to also have a fizzy avatarIndustry insiders said the latest PepsiCo move is a response to the increasing threat that cola majors Coca-Cola and PepsiCo face from low-...
- PepsiCo using regional language labelling to attract local consumers
The US cola and snacks maker is using Hindi, Punjabi, Marathi, Gujarati, Bengali, Tamil, Malayalam and Telugu on Pepsi bottles and cans.
Festive season: 6,916 regional brands advertise aggressively in H1 and the number may riseThere was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
Desi fizzy drinks add juice to cut lower GST slabOver the years, small regional players, including City Cola, Jayanti Beverages, Campa Cola and Xalta, have managed to wrest away share from...
- Coca-Cola to launch new range of aerated drinks 35-40% cheaper than Coke or Sprite
Targeted at the bottom segment of the market to compete with local brands, the beverages will be among the cheapest for Coca-Cola across ma...
Small beverage cos like Fresca Juices, Campa Cola outshine Coke, PepsiSuch is the popularity of Jayanti's Jaljeera, hawked as an digestion drink, that Coke had to re-launch its counterpart Rimzim through its s...
Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market shareFor the first time, the cola multinationals are setting up specialised groups to track these B-brands, which are stealing market share from...
Coca-Cola may stop glass bottlesCoca-Cola may stop selling soft drinks in glass bottles as they have become more expensive to produce compared to plastic bottles and cumbe...
Ramesh Chauhan plans to comeback with a new range of fizzy drinksChauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore domestic beverage industry.
Maha govt in 'dilemma' over demand for liquor ban on Eid"This is the first time that the government has got a request to ban alcohol on Eid-e-Milad. No legislator or a private citizen has ever ma...
Small local brands with deeper reach & lower price give Pepsi, Coke a run for their fizzThere was a time not long ago when strategic discussions between global and Indian teams of beverages giants Coca-Cola and PepsiCo mostly c...
No compromise on new liquor policy: Kerala CM Oommen ChandyUnder new policy, liquor outlets of state Beverages Corporation, sole distributor of Indian Made Foreign Liquor, will remain shut on all Su...
Processed food companies focusing on domestic marketSo instead of pushing second-grade products , companies have launched products on par with global quality standards.