How fast moving consumer goods sector, for long known to be old school and hierarchical seems to be changing, as it promotes young talent t...

The digestives category is getting increasingly competitive, with the big three players all stepping up their presence in the nutrition coo...

Welcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.

"Boards of several consumer goods companies are looking at creating leadership who can relate to the aspirations of the young consumers."

After govt's FDI policy, New Delhi-based country head of a chocolate maker received a one-line email from his global headquarters - "now go...

They are either unable to challenge regional brands or capture market share in smaller but captive markets.

The delayed monsoon and lingering economic weakness may subdue revenue growth for the sector in the next two quarters.

Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing de...

Consumer goods makers say they will roll out premium products in anticipation of a takeover of the creamy layer of Indian buyers.

Biscuit prices are heading northward despite a significant price drop in its raw materials like sugar , edible oil and wheat.

Pepsi Max, PepsiCo's no-sugar, 'next-gen' cola, has sunk without a trace in less than a year of its launch in August 2010.

UB has roped in actors Bipasha Basu and Shriya Saran to promote its McVitie's brand, as it hopes to take away share from Parle and Britanni...

HUL, P&G, GSK, Marico launch premium brands as rising incomes & economic confidence bring back buyers.

United Biscuits, the $2-billion British snacks and biscuits maker, is betting on quality and innovation to gain a quick foothold in the Ind...

United Biscuits, the world’s third largest biscuit maker, is making its Indian foray by taking over the manufacturing facility of a little-...