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JAYANT KAPRE
Avon to step up focus on sanitizers, masks; e-commerce gaining swift traction, says company's new MD Jayant KapreSales of cosmetics and make-up have taken a big hit with the lockdown resulting in women not stepping out for work, which is expected to co...
Jayant Kapre quits as President of United BiscuitsUnited Biscuits was acquired by Turkish food and beverage firm Yildiz Holding two years back, third largest biscuits player after Mondelez ...
McVities maker United Biscuits moves to Marie biscuits and cookiesUnited Biscuits is moving beyond its core digestives segment to get into mass categories such as Marie biscuits and cookies.
How FMCG cos are breaking the mould and giving bigger portfolios to the youngHow fast moving consumer goods sector, for long known to be old school and hierarchical seems to be changing, as it promotes young talent t...
Makers of McVitie’s to expand product portfolio in IndiaThe digestives category is getting increasingly competitive, with the big three players all stepping up their presence in the nutrition coo...
Consumer goods giants Hindustan Unilever, GlaxosmithKline, Colgate-Palmolive wage big-bang advertisement warWelcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.
Why increasing number of FMCG companies has young guns leading the charge"Boards of several consumer goods companies are looking at creating leadership who can relate to the aspirations of the young consumers."
Premium Brands draw up plans to launch new products to target shoppers in supermarkets after FDI in retailAfter govt's FDI policy, New Delhi-based country head of a chocolate maker received a one-line email from his global headquarters - "now go...
Food & personal care marketers like PepsiCo and Parle Products go local en masseThey are either unable to challenge regional brands or capture market share in smaller but captive markets.
- FMCG companies like Dabur, Marico Godrej and ITC set to slow down on weak demand, rains
The delayed monsoon and lingering economic weakness may subdue revenue growth for the sector in the next two quarters.
- Young urban users and modern trade boost demand for premium products in FMCG sector
Contribution of premium items is growing in most FMCG categories, giving a breather to marketers fighting rising input costs and slowing de...
- FDI in retail: Consumer goods makers like Godrej ,Samsung to roll out premium products in anticipation
Consumer goods makers say they will roll out premium products in anticipation of a takeover of the creamy layer of Indian buyers.
- ITC, Britannia and Parle biscuits turn costlier on high milk, cashew prices
Biscuit prices are heading northward despite a significant price drop in its raw materials like sugar , edible oil and wheat.
- Sugar-free, fat-free food yet to find takers; PepsiCo, Parle forced to withdraw expansion plans
Pepsi Max, PepsiCo's no-sugar, 'next-gen' cola, has sunk without a trace in less than a year of its launch in August 2010.
- United Biscuits ropes in Bipasha Basu, Shriya Saran fight Parle, Britannia
UB has roped in actors Bipasha Basu and Shriya Saran to promote its McVitie's brand, as it hopes to take away share from Parle and Britanni...
- FMCG cos see return of ‘premium’ demand
HUL, P&G, GSK, Marico launch premium brands as rising incomes & economic confidence bring back buyers.
Will try to stay on top of the innovation curveUnited Biscuits, the $2-billion British snacks and biscuits maker, is betting on quality and innovation to gain a quick foothold in the Ind...
- United Biscuits buys manufacturing facility of Himachal-based firm SSFI
United Biscuits, the world’s third largest biscuit maker, is making its Indian foray by taking over the manufacturing facility of a little-...