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JASHN E RIWAAZ
The Fab Indian phenomenon of brandvertising & its unintended consequencesThis tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...
30 Oct, 2021, 10.05 PM IST
Online backlash makes companies revisit brand strategyStory-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...
26 Oct, 2021, 10.43 AM IST
Dabur apologises for Fem adWhile many social media users said they appreciate the ad for being inclusive and progressive, an equally large number of people said the a...
25 Oct, 2021, 03.12 PM IST
View: Celebrating all faiths is the norm in IndiaWhile some may know Diwali has religious significance for Sikhs, Buddhists and Jains too, it may be news to some that lighting diyas and ca...
22 Oct, 2021, 11.29 PM IST
Zomato and Fabindia face flak on social mediaFood app in language row; apparel retailer trolled for 'Jashn' ads
20 Oct, 2021, 06.00 AM IST
IT firms brace for travel costs; Zomato & Fabindia under fireThe savings that India's software services firms have enjoyed due to Covid-induced travel restrictions may be coming to an end.
20 Oct, 2021, 05.53 AM IST
Netizens call for complete boycott of Fabindia over 'Jashn-e-Riwaaz' collection, brand takes down ad promoThe brand took down the ad after receiving massive backlash on Twitter.
19 Oct, 2021, 03.09 PM IST
New Fabindia collection sparks outcry on social mediaWith the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the colle...
19 Oct, 2021, 11.27 AM IST