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JASHN E RIWAAZ
Brands cower as social media mobs run riotBrands are categorically asking creatives and marketers to steer clear of religion, politics or anything that has the potential to offend, ...- Brands and public personalities 'walk on eggshells' as social media boycotts trendIf boycotts are a form of legitimate protest, then social media users seem to have taken that to another level these days. Anything and any...
- Ads which sparked fireworks this seasonFor more such web stories click on the ET icon below.
- Big brands put localising on fast track amid social media backlashZomato recently faced a massive backlash on social media over an agent asking a user from the state to learn Hindi - the national language ...
- The Fab Indian phenomenon of brandvertising & its unintended consequencesThis tweet caught the imagination of the game's TV audience, who were waiting for the game to begin, beer bottles in hand. The tweet was re...
- Online backlash makes companies revisit brand strategyStory-telling techniques for product marketing and brands could take a beating for certain categories as a result and devising post-campaig...
- Dabur apologises for Fem adWhile many social media users said they appreciate the ad for being inclusive and progressive, an equally large number of people said the a...
- View: Celebrating all faiths is the norm in IndiaWhile some may know Diwali has religious significance for Sikhs, Buddhists and Jains too, it may be news to some that lighting diyas and ca...
- Zomato and Fabindia face flak on social mediaFood app in language row; apparel retailer trolled for 'Jashn' ads
- IT firms brace for travel costs; Zomato & Fabindia under fireThe savings that India's software services firms have enjoyed due to Covid-induced travel restrictions may be coming to an end.
- Netizens call for complete boycott of Fabindia over 'Jashn-e-Riwaaz' collection, brand takes down ad promoThe brand took down the ad after receiving massive backlash on Twitter.
- New Fabindia collection sparks outcry on social mediaWith the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the colle...
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