"I think we require different talent, different blood, a fresh perspective in the market," JWT's Global CEO Gustavo Martinez told ET Now.

The two sides are yet to sign on the dotted line but a verbal commitment has been extended to the agency, according to well-placed insiders.

"I think there are some challenges facing Brand India as a result of what has been happening here in the past 2-3 years," Sorrell said.

The mandate is to create a global corporate campaign for the Tata Group as the company is looking to reposition itself globally.

Imagination, a London based creative agency became the latest entrant in the Indian advertising landscape.

Indian advertising is increasingly finding its place in the global marketplace - Cannes Lions has announced the members of the 2012 Press, ...

Indian companies such as state-run SCL, ONGC, Essar may turn to China and South Korea to insure some of their businesses.

Cheil Worldwide, the Korean agency,is trying to acquire a new identity for itself as an independent creative agency.

After over a decade in China, Tom Doctoroff, CEO of JWT China, says he is fluent in Mandarin but baffled by Cantonese. Excerpts from an int...

JWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.

Less than a month after joint national creative director Josy Paul bid adieu to WPP’s largest Indian ad agency, JWT India CEO Colvyn Harris...

Disjointed thoughts often prompt a rethink. Come 2008 and the blue-green dialogue would certainly lend itself to more food for thought, pro...

It promises to be one of the biggest brand-building efforts by an Indian corporate house.

Spain's Inditex, Europe's largest clothing retailer by sales, is looking to expand in China, attracted by the rising spending power of cons...

We bring you the woman who spotted the metrosexual man and coined buzzwords like ‘ubersexual’,‘wiggers’.

The 54th Cannes Lions International Advertising Festival augurs well for India's 931 entries.

Over the past few months, foreign advertising executives and interns have made a beeline for a stint at India’s advertising agencies.