It was time to take a fresh perspective: JWT's Global CEO Gustavo Martinez"I think we require different talent, different blood, a fresh perspective in the market," JWT's Global CEO Gustavo Martinez told ET Now.
J Walter Thompson likely to win global advertising contract from Tatas for image makeoverThe two sides are yet to sign on the dotted line but a verbal commitment has been extended to the agency, according to well-placed insiders.
'Brand India' has taken a hit in past 2-3 years, says Martin Sorrell"I think there are some challenges facing Brand India as a result of what has been happening here in the past 2-3 years," Sorrell said.
J Walter Thompson, Y&R and TBWA in in the fray for Tata Group’s global ad pitchThe mandate is to create a global corporate campaign for the Tata Group as the company is looking to reposition itself globally.
- Imagination, a London based creative agency enters Indian market
Imagination, a London based creative agency became the latest entrant in the Indian advertising landscape.
- Indian members set to make a mark in Cannes jury
Indian advertising is increasingly finding its place in the global marketplace - Cannes Lions has announced the members of the 2012 Press, ...
Companies like SCL, ONGC to seek business insurance in China, South KoreaIndian companies such as state-run SCL, ONGC, Essar may turn to China and South Korea to insure some of their businesses.
- Korean agency Cheil on an expansion mode in India
Cheil Worldwide, the Korean agency,is trying to acquire a new identity for itself as an independent creative agency.
- ‘Local brands in China saving grace’
After over a decade in China, Tom Doctoroff, CEO of JWT China, says he is fluent in Mandarin but baffled by Cantonese. Excerpts from an int...
- JWT India-ADK JV to add Japanese business
JWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.
- CEO Harris rings in the changes to give fresh thrust to JWT India
Less than a month after joint national creative director Josy Paul bid adieu to WPP’s largest Indian ad agency, JWT India CEO Colvyn Harris...
- Blue is the new green
Disjointed thoughts often prompt a rethink. Come 2008 and the blue-green dialogue would certainly lend itself to more food for thought, pro...
- Tata group set to unleash big brand building blitz
It promises to be one of the biggest brand-building efforts by an Indian corporate house.
- Europe's largest clothing retailer eyes China
Spain's Inditex, Europe's largest clothing retailer by sales, is looking to expand in China, attracted by the rising spending power of cons...
- 'American president is but a brand'
We bring you the woman who spotted the metrosexual man and coined buzzwords like ‘ubersexual’,‘wiggers’.
- French kiss for India in den of Lions
The 54th Cannes Lions International Advertising Festival augurs well for India's 931 entries.
- India stint's now the in-thing for advertising execs
Over the past few months, foreign advertising executives and interns have made a beeline for a stint at India’s advertising agencies.